Making
FIRST IMPRESSIONS
Matter

… is a One-Stop Multimedia Production Company.

I offer a comprehensive suite of services to bring your creative visions to life.
With over a decade of experience in production, team management, and process optimisation, I pride myself on working closely with clients to deliver exceptional results, build lasting relationships, and meeting deadlines—even in the most fast-paced environments. Whatever your creative needs, I’m here to help.

Make sure to check out my Speciality for something truly impactful.

An image of Ben Croft smiling and holding a video camera

Ben Croft
Optimise Multimedia Director


OPTIMISE your
First impression

I specialise in creating impactful brand videos that help businesses leave powerful first impressions.
(Also known as hero, explainer, overview or company profile videos)

Step 1.

Bridges Fire and Security - Brand video example

Yes, They Really Matter!

With competition just a click away, it’s never been more important to get it right the first time! A clear, powerful introduction builds understanding, earns trust, and sets you apart.

These videos are incredibly versatile, used at the top of websites, in marketing campaigns or even during presentations.

Story Electrical - Overview video example

It begins with your business

I focus on uncovering the heart of your business to deliver an overview video that clearly communicates your true value, turning curious viewers into loyal customers.

MindSpace - Brand video example

Property Wealth System - Brand video example

Level-Up - Brand video example

Client Testimonials:

  • MindSpace - (Stamford based Charity)

    We were so fortunate to have been recommended Ben Croft when we needed a breif film at short notice to showcase our charity. We couldn’t have asked for anyone more helpful, flexible, or talented! From the first call to the final cut, Ben was professional and efficient, working to a tight deadline while being sensitive and compassionate with our participants and volunteers. The final product perfectly reflected what MindSpace means to our community, and we only wish we’d had it years ago. Huge thanks to Ben and Optimise!

  • Mark Story - (Story Electrical)

    Could not recommend this guy enough. Not only is he very good and knowledgeable at what he does, he helped me achieve multiple business awards with this video alone!

  • Caroline Claydon - (Property Wealth System)

    Ben has an incredible eye (and ear) for detail when it comes to understanding a project brief. His speed and quality of delivery has never disappointed us all while working impeccably professionally. We have utilised Ben’s skills on a number of projects over the last 4 years and I would highly recommend Ben.

  • K3nto - (SlingShot DAO)

    Ben is 100 sigma, giga chad of video editing. Use him or gtfo

  • Rose - (Make Believe)

    Ben joined one of my storytelling sessions to capture the event, and I couldn’t have been happier with how he approached the day. He is always very relaxed and makes everyone feel at ease, and he was incredibly respectful of parents’ preferences around photography. Despite working efficiently and staying in the background, he managed to capture the atmosphere perfectly without ever feeling intrusive. The photos were exactly what I’d hoped for; vibrant, genuine, and full of life. His professionalism and attention to detail really shine through in his work.

  • Sam - (Art Pop-Up)

    Ben brilliantly captures our community events at Art Pop-Up. He is always professional and well-prepared, working brilliantly with a wide variety of people. His friendly and considerate approach helps everyone feel at ease, allowing him to capture natural, genuine moments. The photos beautifully reflect the creativity and community spirit of our events, and we’re so pleased with the quality of his work.

EXPLORE my
OTHER serviceS

Step 2.

As the name suggests, first impressions are only the beginning.
I offer a comprehensive suite of services to bring your other creative projects to life.

Leveraging over a decade of experience in multimedia production, my fully inclusive production company handles all aspects of content creation, from video strategy and pre-production to production and post-production.

< Scroll left and right to see services >

  • 'First Impression' Overview videos

    1. 'First Impression' overview videos

    This is what I do best!

    I craft impactful overview videos that empower businesses like yours to make a lasting first impression.

    My clients love how these videos enable them to clearly showcase who they are and the value they bring to their customers—all in a single, concise package.

    These videos are incredibly versatile, used at the top of websites, in email marketing campaigns, and during presentations.

  • All other Video

    2. All other Video

    From concept to final delivery, I bring your vision to life—whatever your video needs may be.

    Over the years, I’ve created a wide range of impactful content, including customer testimonials, online courses, paid ads, event highlights, and attention-grabbing social media videos. If it’s a story worth telling, I can help you tell it.

  • 3. Photography

    3. Photography

    From capturing the perfect shot to delivering stunning visuals, I provide photography services tailored to your needs.

    I’ve worked on everything from product photography and lifestyle shoots to weddings and large-scale events—snapping high-resolution images that tell your story. Once back at my desk, I fine-tune those unique moments with professional-grade photo editing software, ensuring every shot reflects the magic and emotion of the day. Whether it’s for your website, marketing materials, or social media, I’ll help you share your story—one photo at a time.

  • 4. Aerial footage

    4. Aerial footage

    I take your visuals to new heights—literally—with my professional drone content capture service.

    From breathtaking aerial photography to dynamic video footage, I create stunning perspectives that are sure to elevate your project.

  • 5. Design

    5. Design

    Great design is more than just visuals—it’s about creating something that resonates. Whether you need a bold flyer or an eye-catching business card, I craft designs that capture your identity and make a lasting impression. 

  • 6. Media Education / Consultancy

    6. Media Education / Consultancy

    Over the years, I’ve worked closely with individuals, teams and whole classes, providing theoretical and hands-on training in media essentials. If you’re looking for a mentor to guide you step-by-step, I’m here to offer personalised support and practical tools to help you succeed.

  • 7. Podcasting

    7. Podcasting

    Whether you’re starting a new podcast or looking to level up your current one, I’ll get you recording high-quality content quickly. From technical setup to creative direction, I’ll guide you every step of the way to ensure your podcast stands out.

Enquire now

My work spans industries and international borders to bring each client’s unique vision to life.

But don’t just take my word for it. Explore the featured videos below to see how I’ve helped businesses like yours engage, impress and convert.

PORTFOLIO

A Brand video for Bridges Fire and Security. To be used on their website and social media + at networking event presentations.

A Brand Video for MindSpace. Primarily used to raise money for the Stamford based Charity.

An Brand video for Story Electrical. As a direct result of this video, the company won 3 business awards in one evening.

A trailer for ‘Everyones creative…right?’ Podcast - Produced for Peterborough Presents

A film to celebrate Peterborough Presents 10-year anniversary. It consists of purpose filmed interviews and legacy video / photo content.

A Brand video for Level-Up.

An extended Brand video for Property Wealth System. Primarily used during the breaks of their presentations and courses to ‘warm up’ the customers ahead of the sale.

A Brand video for Grow Your Base.

A short hype video made for SlingShot DAO in partnership with UNA. (Media Agency)

An event advertisement video created for SlingShot DAO.

A promotional video created for MetaVenture Studios and Wallmart. The game represented a special partnership and feature of ‘Puss in Boots’.

A fully animated cinematic brand introduction. Optimise Multimedia storyboarded, edited and completed the sound design. Animation was completed by ArtFive (Italy based Animation company).

Get in touch

Drop me a line - I’d love to chat.

Or call: 07833467460