Making
FIRST IMPRESSIONS
Matter

… is a One-Stop Multimedia Production Company.

I offer a comprehensive suite of services to bring your creative visions to life.
With over a decade of experience in production, team management, and process optimisation, I pride myself on working closely with clients to deliver exceptional results, build lasting relationships, and meet deadlines—even in the most fast-paced environments. Whatever your creative needs, I’m here to help.

Make sure to check out my Specialty for something truly impactful.

An image of Ben Croft smiling and holding a video camera

Ben Croft
Optimise Multimedia Director


OPTIMISE your
First impression

I specialise in creating impactful overview videos that help businesses leave powerful first impressions.
(Also known as hero, explainer or company profile videos)

Step 1.

MindSpace - Overview video example

Yes, They Really Matter!

With competition just a click away, it’s never been more important to get it right the first time! A clear, powerful introduction builds understanding, earns trust, and sets you apart.

These videos are incredibly versatile, used at the top of websites, in marketing campaigns or even during presentations.

Story Electrical - Overview video example

It begins with your business

I focus on uncovering the heart of your business to deliver an overview video that clearly communicates your true value, turning curious viewers into loyal customers.

Client Testimonials:

  • We were so fortunate to have been recommended Ben Croft when we needed a breif film at short notice to showcase our charity. We couldn’t have asked for anyone more helpful, flexible, or talented! From the first call to the final cut, Ben was professional and efficient, working to a tight deadline while being sensitive and compassionate with our participants and volunteers. The final product perfectly reflected what MindSpace means to our community, and we only wish we’d had it years ago. Huge thanks to Ben and Optimise!

    MindSpace - (Stamford based Charity)

  • Ben’s has an incredible eye (and ear) for detail when it comes to understanding a project brief. His speed and quality of delivery has never disappointed us all while working impeccably professionally. We have utilised Ben’s skills on a number of projects over the last 4 years and I would highly recommend Ben.

    Caroline Claydon - (Property Wealth System)

  • Ben is 100 sigma, giga chad of video editing. Use him or gtfo

    K3nto - (SlingShot DAO)

  • Ben joined one of my storytelling sessions to capture the event, and I couldn’t have been happier with how he approached the day. He is always very relaxed and makes everyone feel at ease, and he was incredibly respectful of parents’ preferences around photography. Despite working efficiently and staying in the background, he managed to capture the atmosphere perfectly without ever feeling intrusive. The photos were exactly what I’d hoped for; vibrant, genuine, and full of life. His professionalism and attention to detail really shine through in his work.

    Rose - (Make Believe)

  • Ben has brilliantly captures our community events at Art Pop-Up. He is always professional and well-prepared, working brilliantly with a wide variety of people. His friendly and considerate approach helps everyone feel at ease, allowing him to capture natural, genuine moments. The photos beautifully reflect the creativity and community spirit of our events, and we’re so pleased with the quality of his work.

    Sam - (Art Pop-Up)

EXPLORE my
OTHER serviceS

Step 2.

As the name suggests, first impressions are only the beginning.
I offer a comprehensive suite of services to bring your other creative projects to life.

Leveraging over a decade of experience in multimedia production, my fully inclusive production company handles all aspects of content creation, from video strategy and pre-production to production and post-production.

< Scroll left and right to see services >

My work spans industries and international borders to bring each client’s unique vision to life.

But don’t just take my word for it. Explore the featured videos below to see how I’ve helped businesses like yours engage, impress and convert.

PORTFOLIO

An Overview Video for MindSpace. Primarily used to raise money for the Stamford based Charity.

An overview video for Story Electrical. As a direct result of this video, the company won 3 business awards in one evening.

An overview video for Level-Up.

An extended overview video for Property Wealth System. Primarily used during the breaks of their presentations and courses to ‘warm up’ the customers ahead of the sale.

An overview video for Grow Your Base.

A short hype video made for SlingShot DAO in partnership with UNA. (Media Agency)

An event advertisement video created for SlingShot DAO.

A promotional video created for MetaVenture Studios and Wallmart. The game represented a special partnership and feature of ‘Puss in Boots’.

A fully animated cinematic brand introduction. Optimise Multimedia storyboarded, edited and completed the sound design. Animation was completed by ArtFive (Italy based Animation company).

Get in touch

Drop me a line - I’d love to chat.

Or call: 07833467460